Talk at ICOSTART 2019 (RK University)

I have been an entrepreneur (whatever that means, now) since many years. I have rarely spoken about it in public forums. Intentionally. I don't think I have done much in the conventional sense of entreprenuerhsip. I have not raised VC funds. We maintain 100% ownership of the company. I have not chased growth rates. I was not proud of cash burn (operational lossess, essentially) and don't make OL now. My work is not primarily tech based. So I don't think I have much to share about entrepreneurhsip in the conventional sense. But if you, like me, think that it is time to stop talking in euphemisms such as: pivoting for chasing money, high cash burn for operational losses and hustling for unhealthy work, then I might make some sense to you.